Summer Sale- Now On!

sale blog image

Bag a bargain in our new summer sale, launching today! Full of the latest fashion trends at even better prices, you’ll be sure to find what you’ve always been searching for!

With our wide range of clothing in every single style, shape and size you’re sure to find something right up your street. Whether you’re looking for casual, work or party wear, AX Paris is the perfect choice for you.

Soak up those summer rays in a pair of our printed harem pants or pick from our range of gorgeous co-ords. Or simply add one of our discounted kimonos to your summer wardrobe and layer over your beach/festival outfit!

If you’re one to plan ahead browse through our autumn styles or create looks that’ll go from day to night with one of our jumpsuits or playsuits. We don’t even need to mention our huge collection of dresses, suitable for any occasion, just pick the accessories and you’ll be ready for anything!

Updated daily, you’ll have to keep your eyes peeled for the next best thing- that all your friends will envy! Will you find something new for you?




Kylie Jenner Style Steal

Kylie Jenner Blog

As soon as we saw upcoming it girl Kylie Jenner rocking this bodycon dress – we knew we had to steal her style! Here at AX Paris we have an almost exact match and at £25 it’s a fraction of the price!

This side ruche detailed dress is the perfect choice to achieve Kylie’s look and its simple yet stylish design means it can be worn for any occasion all year round.

Also seen on TOWIE’s Chloe Lewis, this sleeveless style will hug your curves while the high neck and midi length keeps this dress looking modest and feminine.

Take a leaf out of Kylie’s book and team it with caged heels or pick a pair from our ultra glam collection. We plan to wear ours with a floppy hat this season and a luxurious clutch for a sexy yet sophisticated look!

Be the centre of attention and glow this summer just like Kylie in our warm orange shade and with a range of other colours to choose from, you’ll be spoilt for choice.



New In: The Waterfall Jacket

Waterfall Blog Post

It’s that time of the year where it’s not cold enough to wear your big Winter coat but it’s also not warm enough to go bare armed! That’s why our waterfall jacket will be your Summer wardrobe’s new best friend. Lightweight, chic and stylish – it’s a wardrobe staple that’s sure to keep you warm as well as totally on trend!

The waterfall style is all over the high street this season and it’s not hard to see why! The floaty shape is flattering on all shapes and sizes and the tie belt on this jacket means it can be worn loose and casual or cinched in at the waist for a more structured and smart look.

Available in a neutral colour palette of Camel, Nude, White and Black – they’re sure to go with everything in your wardrobe. We want one in every colour! Get yours here for only £22.00 and we can assure you that you won’t want to take it off!

Are you a fan of our Waterfall coat?





summer of love

It’s finally summer guys! The hot weather is in full swing we’re loving it at Ax Paris! Summer is full of memories, rekindling with friends, finding romance and loving life! We’ve picked out some of our favourites whether you’re heading to lunch with friends, out in the evening or just want to look amazing around the house!

Silky Plunge Maxi Dress // Halter Neck Plunge Front Playsuit // Plunge Front Detail Peplum Midi // Lace Skater Dress

The great things about these picks are that they’re universal and versatile colours perfect for that summer wedding you’re heading to or maybe a day spent in the city, for every occasion Ax Paris have got a dress for you! Check out some of the latest and greatest in the New In section!

Share your Ax Paris style over at our Twitter and Instagram and tell us what you’re wearing this summer!





festie seasonYes, the time has come! Festival season is here! We’ve got something for everyone from the muddy fields of Glastonbury to the beaming sun of Benicassim we’ve got all our inspo from this years trends, think 70s boho and futuristic metallics! Here at Ax Paris we’ve been loving the babes of Coachella and channeling all things festival lately, so kick start your season with some go-to items that are this seasons must haves in your backpack! festival-fashion-1

Palm Print Kimono // Long Sleeved Monochrome Playsuit // Sleeveless Crochet Top



Strappy Pom Pom Playsuit  // Printed Kimono // Printed Day Dress // Overlay Printed Summer Dress

Whether you’re a Vanessa Hudgens, Alexa Chung or Jameela Jamil there’s something for everyone!

Check out the rest of our festival collection here! Tag us on Twitter and Instagram and show us your festival style!

What are you wearing to the festivals?






The sun is shining upon Ax Paris HQ and we are loving the new wave of weather of late. It’s also the time alot of spring/summer weddings happen, and we know the key to having an amazing time with amazing people is looking good, feeling confident and sharing amazing memories. Today we’re gonna walk you through some of the latest and greatest summer dresses fit for every wedding possible, whether you dig a cocktail dress or flowing maxi you’ll want them all by the end!

Shop the dresses above:

Floral Printed Skater Dress // Pretty Floral Plunge Front Skater Dress


Maybe a pretty floral or a lace dress is your cup of tea, stay cool in the heat and look fabulous with these two!

Floral Printed Skater Dress // Lace Pleated Mini Dress 


Or switch up the floral trend with a dark large print skater dress or more pastel delicate lavender print

Strappy Floral Print Skater Dress // Metallic Floral Skirt // Metallic Floral Crop Top


Or just do the opposite with this lighter more minimalist floral and darker delicate print.

Bold Floral Print Skater Dress // Floral Skirt // Floral Crop Top


Go Kimmy K and sport some nude coloured lace or go longer with a double layer midi

Lace Top Midi Dress // Floral Printed Midi Dress 


 What will you be wearing to your weddings this summer?




Peplum Perfection

You may remember when the Peplum trend first hit over night last year, we love it so much that its here to stay. Wanna know the secret why? Because it looks wonderful on all body shapes giving the impression of an hour glass figure, who wouldn’t want to look sexy and feminine? At Ax Paris we do a range in different lengths, shapes and cuts for all needs.

Whether you want a Boobtube Peplum Sleeveless Midi Dress, perfect for a night out to dance the night away, dinner date or for a special occasion, nailing the white trend, and can be styled up with anything to fit this clean and minimalistic dress. If colours your thing, then this Multi-Pleat Midi Dress that comes in light blue or nude will fit the bill!  Lastly to switch up wearing dresses, this Plain Pleat Peplum Top can be worn both to work, out to see friends, on a date or a night out, its versatility means any ensemble will be a winner teamed with leather pants, a bodycon skirt or some flares to channel the 70s trend. So many ways to style and such little time!


What do you think of Peplums, have you worn any if not which one is your favourite?





Cool In Camel

As the weather gets warmer so does our fashion! Camel whilst adding a touch of luxury to any outfit will also make it timeless, so its an investment for life and its often spotted on the catwalk for it’s rich hues. The best thing of all is that camel suits all skintype and at Ax Paris HQ we are digging all things camel and beige.

Whether it’s a Plunge Midi Dress styled up with some strappy lace up heels for a date, a Lace Textured Bodycon teamed with a chunky heel and patent clutch bag for a wedding, a Knot Front Wide Leg Trouser matching set for a hot summers day, channel the boho look with a large floppy hat, some round sunglasses and platform, or a Cut Out Midi Dress, a pair of peep toe heels and a long coat to wear to work! All for a bargain of £30 or under, who would of thought luxury doesn’t have to be so expensive?

Try out a refreshing Camel in your daily wear, and stay as cool as camels!

How will you be incorporating camel into your wardrobe?





Jaws dropped at last nights amFAR Charity Gala with A-listers like Leonardo DiCaprio battling for Chanel handbags for his mum against Paris Hilton. Here at AX Paris we’ve been dazzled by the dresses on the red carpet (or in this case grey!)

Lets walk you through who we loved seeing from the gorgeous flowing garments of to the short cocktail and feather embellished Chanel numbers.

Top Left: Chanel Iman strolled in with a full length gown speckled jewel embellished teamed with a slicked middle part bun.

Top Middle: Kendall Jenner in a strappy halter neck Calvin Klein number with a wide trail, with a simple half tied back hairdo.

Top Right: Karlie Kloss in a slinky ivory Tom Ford dress, here at AX Paris we’re loving that she’s got some strappy heels to compliment this dazzling outfit. Completed her look with a slightly waved edgy sweeping fringe.

Bottom Left: Dita Von Teese always knows how to look effortlessly quirky and glam, wearing a pastel blue plunge front dress and matching pattern maxi skirt, accessorized with a beaded necklace, small envelope clutch and peep toe heels, very stylish!

Bottom Middle: The fabulous Lara Stone ruffled some feathers with the no-flat shoe rule thrown out the window, we love comfort sometimes right? This daredevil sported a floor length split spaghetti strap gold foil-like dress, we love that she’s got some gladiator flats, and whilst the press may not be impressed we’re adoring strappy shoes right now, check out similar styles here!

Bottom Right: Diane Kruger channeling a feather trim Chanel dres, we’re loving the attention to detail from the mesh arm to the small specks of colour amongst the feathers, who said short cocktail dresses weren’t cool for amFAR?


What’s your favorite dress and who did amFAR the best?





Celeb Style Steal


At Ax Paris we love to see who’s wearing our pieces, what we love even more is when our favorite people are found in our picks for summer! Today we’ve got two beautys, Casey Batchelor and Steph Pratt, both sporting our floral range, perfect for festivals and heading to the beach, lets see how they’ve styled up AX Paris!



This Daisy Print Crochet Dress for only £25 has been styled up with an arm bangle and wide brim fedora, perfect for getting the Glastonbury look! Celeb Big Brother babe Casey is nailing both the floral and crochet trend for this summer and is getting us very excited for the suns return! We’re really digging spaghetti straps and low backs this season and this epitomizes the perfect floral jumpsuit styled with a kimono for day time and an edgy jacket and clutch for night, want one? Get yours here! 




Alternatively the Made In Chelsea star, Steph Pratt has favoured the Pom Pom Edging Flower Top Short Suit styled simplicity with a arm full of bangles, we love the floral pattern for the girl who doesn’t like statement prints this co-ord set is cute and subtle, whilst loose fitting to keep cool, little details like the pom pom trim makes it effortlessly fabulous, get yours here!


Who do you think nailed the subtle floral better?